La Cassette
FAR FROM DONE
La Cassette started as a hip-hop party, born from a simple urge to bring people together. The name is a nod to the cassette tapes that carried hip-hop mixtapes through the streets in the 80s, tapes that helped hip-hop grow from a single sound into something closer to a container for a whole culture, cross-pollinating with everything it touched along the way. That same instinct still runs through everything we do.
Over the years, that one party grew into a hybrid, socially-engaged cultural collective. We work across disciplines: running La Classette, our education programme for young creatives, organizing music events that now lean further into underground electronic territory (we were asked by Dekmantel to host a boat party during Dekmantel Selectors, and we run a stage at Orbit Festival in Utrecht every year), and producing Goot Couture, a fashion show in Rotterdam where music and fashion collide. What ties it all together isn't a single format, it's a cultural brand built to stand out and grow through creativity, wherever that takes us.
Video and graphic design run through almost everything we make, from event aftermovies to campaign visuals to the identities we build for our own productions. That's also where creative and art direction matter most: the formats change constantly, but there's a visual language underneath all of it that stays recognizably ours, distinct enough to spot even as the output shifts from a wall mural to a fashion show to a design book.
Our tagline is Far From Done. It says something about how we see ourselves: always developing, never finished figuring out who or what we are, and comfortable with falling and getting back up along the way. That mindset shows in how we work, we often follow what feels right in the moment rather than a fixed plan, which is part of why our projects range as widely as they do.
Within the collective, I focus mainly on creative and art direction, copywriting, and branding, though we work closely as a team, sparring and building on each other's ideas across every project.
Oops-I-Splashed-The-Sriracha-Tee
Our first t-shirt started with a joke that stuck: those late-night adventures that end with a messy visit to the snack bar, sauce included. I was involved across the whole thing, from naming it to writing the copy to creative directing the campaign shoot, shot the same way we'd done our earliest merch, the La Cassette sweatshirt: with friends and family as models.
